FIFA X FRITO LAY

Motion | Packaging

Global campaign visualization, packaging, motion, and experiential assets.

As part of Frito-Lay's FIFA World Cup partnership, I helped bring the tournament to life through collectible packaging, premium PR experiences, motion design, and campaign visuals that celebrated the passion of soccer on a global stage.

CHAPTER 01: LAY’S LTO PORTFOLIO

Inspired by the colors, iconography, and visual character of France, Argentina, and Brazil, each limited-edition bag celebrated a participating nation while creating a collectible series that captured the excitement of the FIFA World Cup.

Team
Motion/3D Deign : Miko Sellier
Product Packaging : Ana Chavez, John Kieth, Dave Code, Joey Ochoa
Creative Direction : Nic Vallejos

Soccer badges served as the foundation for the identity system, combining layered shields, stitched detailing, and club-inspired graphics with Lay's visual assets to create a premium, collectible series.

CHAPTER 02: LAY’S FIFA MEDIA KIT

The collectible bags were packaged into a premium PR kit designed to elevate the unboxing experience, bringing together packaging, storytelling, and craftsmanship for snack lovers and soccer fans alike.

Team
Creative Direction : Nic Vallejos
PR Kit Production : John Zerand

PR Kit Packaging : Miko Sellier, Joey, Ana Chavez
Motion/3D : Miko Sellier
Photography : Miko Sellier & George Katz

CHAPTER 03: MINI’s MESSI FIFA KIT

Building on the success of the Lay's World Cup activation, the collaboration expanded into the Frito-Lay Minis portfolio, extending the tournament-inspired design language across additional brands and creating a cohesive family of collectible packaging.

Team
PR Kit Packaging : Miko Sellier
Motion/3D : Miko Sellier
Creative Direction : Nic Vallejos
PR Kit Production : John Zerand
Product Packaging : Ana Chavez, John Kieth, Dave Code