RTA, a Los Angeles based luxury ready-to-wear label offering street-inspired fashion with an elevated edge, tapped FAM to envision a comprehensive design metamorphosis and visual identity refresh on the heels of the appointment of a new creative director, Robert Liptak.

The core concept of FAM’s design transformation was built around an elegant mark that acts as an easily recognizable yet mysterious emblem through which customers perceive RTA in its new form. Building on that brand vision, FAM developed a dynamic yet understated design system in which every element complements the new mark at the core of the brand’s evolution. 

COMPANY:

FAM Los Amgeles

ART DIRECTOR: 

Guido Callarelli

SENIOR DESIGNERS:  

Hunter Young
Birta Olafsdottir

JUNIOR DESIGNER:

Miko Sellier